Background
My role is the assistant digital design manager in the regional eCommerce digital creative team of Samsonite Group. We are actively improving our eComm site and digital experience for the APAC markets. This is a redesign project for Japan, Korea and some markets in the APAC area.

Solution
After confirmation of the marketing and business needs. I attempt to design and upgrade a whole new UI and digital experience for the Gregory site across Asia. With exciting customised visual treatments and on-brand elements with the heart of mobile-first responsive design, I successfully delivered the site to the countries.

Result
The sites are going to launch in 2021-2022.