"THE YAU SPIRIT IS ABOUT THE POWER OF COMRADERY AND COMMUNITY. IT'S ABOUT SHARED PASSION, LIKE MINDS AND, AT THE END OF THE DAY, PEOPLE."
When the day I draw the logo mark and explain "what is yau" to my boss and client, HK YAU was born. I am so glad that they took my design and words and make it happen. It has been an honor and pleasure working with this project, thanks ipulse and Carlsberg.
This is a full branding project, my job including logo design, develop graphic style and art direction, brand guidelines, sales kit, different sales and marketing materials, packaging design, event pamphlet, social media campaign and execution and update wordpress website content. Also work with client and translator to develop brand explanation and value etc.
This brand is celebrating the friendship between Brooklyn and Hong Kong, and presenting the creativity and craftsmanship of craft beer art; I designed to use a common visual language to design the main identity of this brand - Neon Light.
The Main identity of the logo is a Chinese Character "友" ( Sounds "Yau"), it means "FRIENDSHIP, COMMUNITY. IT'S ABOUT SHARED PASSION, LIKE MINDS AND, AT THE END OF THE DAY, PEOPLE..." You can say you are a "Beer Yau" "Football Yau" Kowloon Yau" etc. in Hong Kong, also the shape of this character is a Chinese Calligraphy style, and you can see a dynamic and raising stroke, I want to give a "Cheers feeling" in to this visual story.
Carlsberg, Brooklyn beer