Overview

Yuhuan Jianglin Plumbing Hose & Parts Co.,Ltd. was founded in 1996, located in the biggest industrial park of the newly emerging industrialized port town -- Yuhuan. The factory covers an area of 23,000 square meters, is one of the largest flexible hose manufacturer in China, producing 110,000 pcs flexible hoses and 30,000 pcs angle valves per day. JL had a vision of expanding their business to all over the world, but lack of knowledge of how to bring the brand on this international stage.

Solutions

From renaming, repositioning the brand and setting up the right goal and value for the brand, to refresh the whole brand image and identity via multi-touch points, we try to bring this huge traditional Chinese company to the modern age.