Background
My role is the digital designer of  Samsonite Group. In this project, our brand and marketing team was developing a new antimicrobial product collection and asked us to help with the landing page and other digital creative materials. We knew it is one of our key projects during COVID-19 so we have to do it right and promptly.

Solution
Being the main designer to design the UXUI of the mobile-friendly landing page. Proposed and executed the stop-motion animation ideas and created the art direction of the product photo shooting. During the whole project, I was partnering with photographers, developers and the brand team.

Result
The landing page is proudly launched to the APAC countries promoting this new antibacterial product collection to the public.