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Animation & Motion GraphicSocial Media and Digital AdvertisingWeb Design

Samsonite – Antimicrobial Collection Digital Creative & Landing Page

Background
My role is the digital designer of  Samsonite Group. In this project, our brand and marketing team was developing a new antimicrobial product collection and asked us to help with the landing page and other digital creative materials. We knew it is one of our key projects during COVID-19 so we have to do it right and promptly.

Solution
Being the main designer to design the UXUI of the mobile-friendly landing page. Proposed and executed the stop-motion animation ideas and created the art direction of the product photo shooting. During the whole project, I was partnering with photographers, developers and the brand team.

Result
The landing page is proudly launched to the APAC countries promoting this new antibacterial product collection to the public.

Try it on Australia site
company

Samsonite

DATE

2020

role

Digital Design, Art Direction


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