Samsonite – Antimicrobial Digital Creative & Landing Page 2020-2021
My role is the assistant digital design manager in the regional eComm digital creative team of Samsonite Group. During 2020-2021, our brand and marketing team was developing a new antimicrobial product collection and asked us to help with the landing page and other digital creative materials. We knew it is one of our key projects during COVID-19 so we have to do it right and promptly.
Being the main designer to design the UXUI of the mobile-friendly landing page. Proposed and executed the stop-motion animation ideas and created the art direction of the product photo shooting. During the whole project, I was partnering with photographers, developers and the brand team.
The landing page is proudly launched to the APAC countries promoting this new antibacterial product collection to the public. Two waves of landing pages and products were successfully launched.
Assistant Digital Design Manager, Digital Design, Art Direction