Background
My role is the assistant digital design manager in the regional eComm digital creative team of Samsonite Group. I enhance the UXUI for Samsonite APAC official website and publish in all APAC countries. Including editorial pages, size-comparison and email subscription feature, email templates, loyalty programme etc...

Solution
During this period, I started from business requirements and transform them into different interactive digital experiences. The whole website is designed to be a mobile focus and clear, user-friendly shopping platform. 

Result
The features are proudly launched to all APAC countries. Enhancements included 404 pages, contact us, size comparison function on product description page, site map, compare page and editorial pages etc...