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ShopbyColor – UXUI, Art Direction & Branding

The Challenge & background.
Being the digital designer of  Samsonite Group, I designed the brand new digital shopping experience UXUI and art direction "ShopbyColor" for American Tourister and publish to all APAC countries. Also QC the development through UAT and brief and manage developers.  Increase brand awareness and sales. Increase average time on page, increase CTA click-through rate and increase conversion rate. It basically a “colour selector” but need to create a special interactive experience on the site

From the Identity, Key Visual ( Both still and animated ), social/on/offline channel campaign visual ideas and the whole user interface (UI) and user experience (UX) on the official site I designed before. We branded this ‘function’. Working with all parties and copywriter to come up with the brand name “ShopbyColor” and I created the logo and trademarked it. The design tends to focus on the mobile user, so it made to be an endless scrolling wheel selector.

Finally, the experience is proudly launched to the APAC countries and with significant good results in Page view, CTR, ROI and Page view time.

Try it on Australia site

Samsonite Asia Limited




Digital Designer

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