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Teagible

New sense of the tradition.

Logo concept:

Since the brand is telling a story of Chinese tea culture and in intangible value of the Chinese traditional culture, the logo concept is start from a "Tea leaf reading" idea, I combining a Chinese Pine Tree (which is presenting welcome), a "T" from real tea leaf and viewing from a top view of tea cup. It likes the audience can see out brand value inside the experience of tea.

Overview

Teagible is a boutique tea shop in Hong Kong, it is the first sense-alternative concept tea brand based in Hong Kong. We source our tea from remote regions in China, mainly offer five traditional and popular Chinese tea.

As for a  new concept for the traditional tea shop, we promise to enhance the traditional technical and taste, bring back the traditional culture with innovative idea, selling with middle to high prices for stylish young adults to adults consumer group. Teagible wants to create a relaxing and casual style instead of soulless corporate tone. We hope to initiate people’s imagination, bring back traditional tea culture to Hong Kong citizen.

Approach

As for an innovative tea brand based in Hong Kong. To feel, to see the beauty of the tradition with our premium tea, you will see the differences. The balance of life. Our mission is to enhance and bring back the traditional technical and taste, and respect for the traditional culture. Relax and intoxicating with us. To set out to create a new brand that would stand out in a “sea of sameness.” It was vital to communicate my passion for the art and music and intricacies of tea. Starting with a innovative idea, to visualise the intangible elements behind Chinese tea culture.

View the Video
Award

Hiiibrand Award 2015 -
Nomination Prize (student identity)
Hiiibrand Award 2014 -
Nomination Prize (student logo)


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